Allen Solly has unveiled its unique
“Get Featured In Elle magazine” campaign through the Winter Dress Fest.
Launched in Delhi, Mumbai, Bangalore, Pune and Chandigarh, it Invites women across
these cities to have the first pick on the winter dresses, try on the same and then get shot via photo booths set up across select stores. It’s a meet between the artist and the muse; the inspiration and the inspired. While the contemporary Indian woman in her power dressing picks her favourite winter dress from the prêt-à-porter collection, Allen Solly is there to capture the moment.
these cities to have the first pick on the winter dresses, try on the same and then get shot via photo booths set up across select stores. It’s a meet between the artist and the muse; the inspiration and the inspired. While the contemporary Indian woman in her power dressing picks her favourite winter dress from the prêt-à-porter collection, Allen Solly is there to capture the moment.
The world
becomes the real evaluator as they rank the featured contestant on her panache
in her envisioned occasion: dates, movies, night-outs…a persona for every
mood. Three winners in each city are
then elected by the panel members from Allen Solly and Elle and get an
opportunity to feature in a professional fashion photo shoot for the February
edition of the Elle. This contest runs from 17th November to 2nd December,
across the aforementioned cities.
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Sounds like fun, doesn't it? I am going to check out Allen Solly's latest winter collection as soon as i can. And it is high time I experiment a bit more than just wearing my repetitious(but highly comfortable) jeans :/. If you are from the cities mentioned, do participate in the fest. :)
sounds so neat!
ReplyDeleteOh yeah.. :D
DeleteHey i am so glad that i read your post, its mind blowing!!
ReplyDeleteChandigarh salon
I'm definitely going to go check it out too! Sounds fun know? :D
ReplyDelete<3
Sonshu
www.thesonshu.com