Levi's SUMMER 2013 FASHION TREND ALERT

(Guest Post)

PRINT AND PATTERN :: CULTURAL MASH-UP

Price INR 2199

This summer the design team at the Levi’s® brand takes inspiration from patterns borne from diverse cultures – African, Indian, Hawaiian – and mixes these together to create a modern cultural hybrid. The renewed expression – through mixing prints with pattern, prints with prints, pattern with pattern – creates a vibrant new language for print embellishment. This ‘cultural mash-up’ has inspired design across dresses, shirts, blouses and tanks in the Spring Summer 2013 Women’s Collection. The price range for the Levi’s SS’13 collection is Rs 1999-6500.

Price INR 1999

Price INR 3199

Price INR 2999

-         Jeans as a vehicle for print is the big story for the season. Cropped bottoms are freshly presented in a bright mix of color and print, as inseams continue to grow shorter this summer! Tonal palm prints, text prints, and bold and ditsy floral prints on denim are just a few of the exciting renditions in the line.

-         The shirts, including iconic classic westerns, single pockets and no-pockets, are expressed in a vibrant explosion of color through plaids and textures.

-         The blouses and tanks take inspiration from geometric block prints and paisley motifs.

-         Rounding things off, a renewed collection of dresses features a range of print and pattern – from bold palm prints, to ditsy florals.