True Roots: #DelayEarlyGreys

Radhika Apte, launched Marico’s newest brand ‘True Roots’, that delays hair greying from the roots. True Roots Botanical Hair Tonic is dermatologically tested and is clinically proven to show no new greys in 90 days. The actor, who is known for her choice of diverse roles, and speaking her mind, spoke about the #FaceItSolveIt philosophy of True Roots at the launch. True Roots has been launched on Flipkart as a first digital brand.

Spotting that first strand of grey hair is really not a sight we all want to have. From experimenting with many styles to flaunt our healthy and ever-so-good hair, we find ourselves trying to hide those few greys. While we don’t mind carrying that uber-cool salt-and-pepper look sometimes, but that’s not the every-day look we want to have, right? That one single silver strand can be intimidating sometimes, as it opens up a new chapter telling us that our greying-phase is about to begin. And in all of this frenzy, we have so many unanswered questions- Will they go away with time? Or will they increase beyond my control? Is it in my genes? Or is my lack of work-life balance the cause?

Natural Reasons for greying

Greying of hair is natural with age, but when hair starts greying early we often wonder why? Thankfully science has the answer and now Marico’s True Roots offers a solution to delay hair greying from the roots. Greying of hair is caused due to decreasing levels of melanin in the hair roots. Melanin is a natural pigment, which gives hair its dark colour. Marico’s True Roots Botanical Hair Tonic, is a first-of-its kind innovation, that works by increasing the melanin levels in the hair roots and thereby delays hair greying. It is formulated with Apigenin, an extract of chamomile flowers and powerful botanical actives that increase the melanin levels in the hair roots.

Other reasons for early greying

Some blame the grey on genetics but that’s not the only reason- not following a proper diet, irregular sleeping habits, work or personal stress, pollution, lifestyle habits, hair coloring at an early age, etc. But the main reason we start greying is because of melanin depletion in roots. Melanin is a pigment that each hair follicle has, and it gives hair its color. As we age, our scalp produces less pigment, resulting in whitening from the roots. In such cases we call it premature greying, which means you start greying when it really is not your age to grey.

About True Roots

Marico’s newest brand, ‘True Roots’ is a powerful botanical hair tonic which delays hair greying from the roots. Greying of hair is caused due to decreasing levels of melanin in the hair roots. Melanin is a natural pigment which gives hair its natural dark color. True Roots botanical hair tonic is formulated with powerful botanical actives and Apigenin (which is a natural extract from chamomile flowers), to increase melanin levels in your hair roots in a natural way to delay greying. True Roots is dermatologically tested and clinically proven to show no new greys in 90 days!

Key Ingredient :

Chamomile flower makes for a fantastic hair colorant especially for the Indian hair types. It contains a pigment called apigenin, which helps in producing melanin that in return gives hair its natural color.

True Roots Botanical Hair Tonic comes in an innovative spray format that makes everyday application convenient. It is aqua based, non-sticky and fits in perfectly with the lifestyle.